https://guide.seozoom.it/non-categorizzato/pay-per-click/

Pay Per Click

The “Pay Per Click” section inside the project shows the advertisements in SERP for the keywords the Web site is ranked with.

If your domain competes for a specific keyword and invested on it, you will see ads of Google Adwords in SERP and the correlated payers.

Pay per Click

By scrolling down the page, you can also analyze the pie chart that includes all the advertisers on that specific keyword.

Advertisers pie chart